Nike Acquires Israeli Computer Vision Startup Invertex
Invertex’s technology allows customers to scan their bodies and get size recommendations for shoes and clothes
Nike has acquired Tel Aviv-based fashion technology startup Invertex Ltd. in an effort to expand its digital technology expertise, the American fashion brand announced on Tuesday.
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“The acquisition of Invertex will deepen our bench of digital talent and further our capabilities in computer vision and artificial intelligence,” Nike’s chief digital officer, Adam Sussman, said in a statement.
Invertex’s technology allows customers to scan their bodies and get size recommendations for shoes and clothes. The company's software can run on in-store tablets or through mobile applications for at-home shopping.
Invertex's mobile application for fitting clothes and shoes. Photo: PR
Founded in 2014, Invertex raised $2 million dollars in April 2017 in a funding round led by Jerusalem-based equity crowdfunding venture capital firm OurCrowd with participation from fashion company Permoda Ltda.
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“Nike’s connection to and understanding of their consumer is unsurpassed and we look forward to joining their team,” Invertex CEO David Bleicher said in a statement.