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Foot Traffic Analytics Startup Placer.ai Raises $4 Million

Placer.ai also launched its free online tool that uses customers’ cell phone signals to provide retailers with data and insights into in-store activity

Adi Pick 12:0528.10.18

Foot traffic analytics startup Placer Labs Inc., operating as Placer.ai, announced on Wednesday it has raised $4 million in funding. Placer.ai has also launched its free online tool that uses customers’ cell phone signals to provide retailers with data and insights into in-store activity.

 

Founded in 2014 and headquartered in Los Altos, California with a development center in Tel Aviv, Placer.ai has 35 employees, according to Pitchbook data.

 

 

Retail shoppers. Photo: Bloomberg Retail shoppers. Photo: Bloomberg

 

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