Anaplan Buys Predictive Analytics Startup Mintigo
The deal is valued at tens of millions of dollars, according to one person familiar with it
New York-listed business performance management company Anaplan, Inc. has agreed to buy Israeli predictive analytics company Mintigo Inc., one person familiar with the matter told Calcalist on condition of anonymity. Financial news outlet The Fly first reported on the deal on Tuesday, saying that Anaplan announced the deal during its earnings conference call.
The financial terms of the deal were not disclosed, but the person familiar with it said it is valued at "tens of millions of dollars."
Founded in 2009, Mintigo develops an online predictive analytics platform designed to identify the items a specific customer is most likely to buy. The company has raised $51 million in equity to date, according to Pitchbook data. This includes a $7 million round in March, led by Israel-based venture capital firms Glilot Capital Partners and JAL Ventures Ltd. Mintigo has also received backing from Sequoia Capital Israel, Maverick Ventures Israel, Adams Street Partners, Vintage Investment Partners, Giza Venture Capital, and La Maison Investments.