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SodaStream to Strike in Solidarity With Global Climate Strike

The developer of at-home carbonated beverage makers is known for its somewhat controversial ad campaigns condemning the use of throw-away plastics

Nurit Kadosh and Adi Pick 14:5919.09.19
PepsiCo-owned at-home water carbonation company SodaStream International Ltd. announced it will go on strike on September 20 as part of the Global Climate Strike. As part of the strike, the company will shut down its global e-commerce and head office operations for 24 hours starting Friday morning.

 

SodaStream is known for advocating strongly for the discontinuation of single-use plastic bottles. The company’s somewhat controversial ad campaigns gained global attention for using humor and pop culture references to condemn the use of throw-away plastics: Sodastream’s 2016 commercial featured Game of Thrones actors shaming customers who opt to buy single-use water bottles.
SodaStream factory. Photo: Reuters SodaStream factory. Photo: Reuters
Following Sodastream's acquisition in 2018, retiring CEO Daniel Birnbaum said that he credits PepsiCo with understanding the growing demand for sustainable products. The company also develops and markets its own reusable bottles.

 

In July, SodaStream CEO Daniel Birnbaum announced he would be stepping down in September following a 12-year tenure. Deputy CEO Eyal Shohat has officially taken over as CEO, according to the company’s statement.
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