For the Corona-Besieged Tech Industry, Cash Is King

With private money drying up, wage reductions, and layoffs, Isaeli startups are suddenly on the defensive. People in the industry are talking about possible mergers and acquisitions, and the local unicorns are waiting on the sidelines for prices to go down

Sophie Shulman 15:4930.03.20
The saying cash is king has never been truer. Up until a month ago, Israeli startups had their work cut out for them attracting top talent. Today, the best creative minds are dedicated to another problem—understanding how to make whatever funds they have remaining last as long as possible. The tech industry, which moments ago was practically flooded with cash, understands that new investments will be in short supply in the upcoming six months—and that is the relatively optimistic scenario, which posits quarantines will not last beyond summer. Even so, the months after that are usually seasonally weak, meaning a significant recovery will not be seen, optimistically, before the last quarter of 2020.


Startups are still seeing a trickle of money come in, the fruit of investment agreements signed a second before coronavirus (Covid-19) hit the U.S. and Europe. In the next few months, however, even venture capital funds and private investment funds that raised commitments from institutional investors will find it hard to actually get their hands on that money. That is because institutional investors are committed to keeping a certain balance between trading assets—securities and bonds—and non-trading assets, such as investment in private funds. Every institutional investor has a numerator that determines the balance it must keep between both types of assets. Once the stock market crashed and the valuation of trading assets shrunk by dozens of percentages, the balance has been disrupted, meaning that the floodgates of the money that has been buoying Israeli tech in recent years have closed almost instantly.


Serial entrepreneur Zohar Levkovitz. Photo: Omer Hacohen Serial entrepreneur Zohar Levkovitz. Photo: Omer Hacohen


“Israeli companies do not usually stockpile money for more than six months of operations, according to serial entrepreneur Zohar Levkovitz. “Soon, those who run out of money will start shutting down, while the strong companies will upgrade their employees for less money,” he told Calcalist.


Ayal Itzkovitz, managing partner at Pitango Venture Capital, is also skeptical about the survival odds of some of the local startups. “Many of these companies burned through funds quickly until now,” he said. “Soon we will start seeing bargain sales.”


Interviews with many of the leading players in the Israeli tech industry create an image of a quick chain reaction, almost as exponential as the coronavirus infection graph. Many startup companies have started letting employees go in recent weeks. Others are cutting wages—the same ones that ballooned in an unprecedented way in recent years as demand for skilled tech employees in Israel outstriped supply. People in the industry are talking cuts of around 20% on average, with some shaving off as much as 40%.


Managing partner at Pitango Venture Capital, Ayal Itzkovitz. Photo: Yoram Reshef Managing partner at Pitango Venture Capital, Ayal Itzkovitz. Photo: Yoram Reshef


There are, of course, employees who are not waiting for the swing of the sword—those who are defined as talents are abandoning ship at smaller companies with less cash, and approaching more mature companies or those with more funds. “Entrepreneurs have been telling me in the past two weeks that they are being contacted by talents they did not dream of being able to recruit before. Those people are calculating how much money is left at their current place of employment, and if it is not enough, they look for another place,” Itzkovitz said.


On the other side of the equation, giant multinationals like Google, Facebook, and Amazon, and Israeli unicorns sitting on a nice pile of cash, are following the situation with interest. Times of crisis can become a turning point for companies who manage to leverage them just right. It happened to Google, which rose from the ashes of the 2000 collapse of the bubble. It happened to Facebook, which gained much of its current strength during the 2008 financial crisis.


The current crisis is also expected to birth its own giants, and Israel could play a significant part in this new era. The most prominent example is Zoom Video Communications Inc. Until recently just one of many promising companies that went public during the unicorn flood of the past two years, today it provides one of the world’s most popular services. “Zoom will become a prominent acquirer in the near future, including in Israel, and there are many companies suitable,” Itzkovitz said. “It is the kind of company that can leverage the crisis to become the next Microsoft, now that its product is installed by so many users due to coronavirus.” As of January, Zoom, which listed in April 2019, is sitting on a $885 million cash pile.


While a nice sum, it is peanuts compared to the likes of Microsoft, Google, and Apple, each with over $100 billion in their coffers. Facebook and Amazon have about $50 billion in cash each. That is good news for Israeli startups, because it means there are still companies that can welcome them with open arms in the near future, though perhaps not at the valuations they dreamed of. “No doubt, there will be new opportunities for the cash-heavy multinationals,” Itzkovitz said. “I know that already, the business development departments of the big companies are working on acquisitions, to get a hold of the talent before people start leaving.”


Private investment funds are not short on cash, either. Together, after a record year in commitments, they are sitting on global reserves of $1.5 trillion. Called dry powder, this is money that is currently left to collect dust because the funds have not found companies valued at low enough valuations to yield high returns later. That problem, at least, is about to be solved.


Israeli unicorns with cash reserves are also in the game. They usually only have reserves of $100 million to $200 million, but when valuations crash and the market becomes, after so many years, a buyer’s market, that is plenty. Furthermore, the entrepreneurs behind these local unicorns are often much more connected within the local ecosystem.


“We don’t even have to look,” said Amit Bendov, co-founder and CEO of conversation analytics startup Ltd. Gong raised a $65 million series C round in December, only half a year after raising a $40 million B round. “We have already started receiving offers from smaller companies that know us and know we have money. We are also being approached by talents from small startups or startups that are on the verge of running out of money. Today, startups understand that if they only have money for six months they won’t make it. Seed-stage companies can maybe last a year with the money they have.”


Gong co-founder and CEO Amit Bendov. Photo: Ronen Akerman Gong co-founder and CEO Amit Bendov. Photo: Ronen Akerman


Bendov himself has lived through the 2000 and 2008 crises. “The first time, I felt on the verge of death, but in 2008 I was less scared,” he said. “Because I’ve witnessed these crises, I raised two rounds when I could, so now we have a work plan for the next 18 months and we are speeding up development.”


Another Israeli startup with a nice cash pile is business intelligence startup Sisense Ltd., which raised over $300 million to date, $100 million of that just before the outbreak. The company is already considering opportunities. “The money we raised during the good years enables us to make long-term decisions and also leverage the current time to recruit employees. Even if wages do not drop, people will prefer working for large companies, and the market will be more sensible,” CEO Amir Orad told Calcalist. “You can already see there is less competition for workers. Amazon has already announced recruitment of 100,000 new employees, including programmers. Historically, the strong companies grow stronger during crises. They make acquisitions, build, and recruit while the weak companies shut down.”


Orad is meeting the current crisis at the head of a relatively large and cash-heavy company. During the 2000 crisis, however, he was on the other side: as one of the founders of cybersecurity company Cyota, along with Israeli Minister of Defense Naftali Bennett. The two, together with a few other partners, founded the company just before the bubble collapsed and very quickly found themselves with almost no money.

Sisense CEO Amir Orad. Photo: PR Sisense CEO Amir Orad. Photo: PR


“After the September 11 attacks everything went into a coma, and now the paralysis seems even deeper,” Orad said. “But startups and entrepreneurs, which are used to responding quicker than everyone else, will also shake off the shock faster. Silicon Valley companies stopped working from the office even before U.S. President Donald Trump said there was a problem.”


An interesting matter where opinions are divided is acquihire, the process of acquiring companies not for their technology but for their employees. Such acquisitions became much more commonplace in recent years due to the talent crunch in the industry. While some industry players estimate a phenomenon of entire development teams being sold by startups that ran out of money, others think that the crisis will simply make it easier to recruit individual employees.


While acquihire was a strong phenomenon recently, it will not necessarily see an uptick, Arik Kleinstein, founder and partner at Glilot Capital, told Calcalist. “Demand for a lot of people is going to decrease. Some clients will cut down on their expense budgets, especially companies in sectors that have been hit hard by the crisis, top among them retail, hospitality, and banking, the latter of which will have to contend with a lot of lost debt.”


Orad and Kleinstein both agree that many sectors will benefit from the crisis. “The seclusion and the lockdown reveal how important technology is,” Orad said. “Electronic trading, remote learning and work—all those will see a long-term change that will outlast the crisis. It will become the norm.”


Kleinstein adds deliveries and telemedicine to the list, as well as the traditional software sector. “The software industry will come out of the crisis stronger because it is the most capable of working from home,” he said. “The damage to its ability to function is minimal. Many tech companies are continuing to work as usual even now, and signing deals.”


Levkovitz, who took advantage of the 2008 crisis and bought 10 companies for his marketing technology company Amobee Inc., sees a silver lining in the side effects of the coronavirus. “On the eve of the 2008 crisis, I was asked during one interview—which company is Amobee’s biggest rival? I answered, noise.” He meant mostly the multitude of small startup companies that compete for both talent and the time of big clients.


Once the crisis started, that noise was gone, Levkovitz said. “If, before the crisis, Amobee was one of 170 companies in the mobile advertising sector, after the crisis it became the largest in terms of ad budgets. It happened because I could reach employees and clients I could not before,” he said. “For years, I have been saying that there is too much money in the market, and crises also distill and clean. The good companies will always manage to raise funding. Money does not disappear.”