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Monday.com rolls out new app platform

Monday Apps allows organizations to build and market business apps for commercial use suited to the organization's needs

Hagar Ravet 13:0030.06.20
Tel Aviv-based team management and productivity startup Monday.com Labs Ltd. announced on Tuesday the official launch of its app store, monday Apps, which had been operating in beta mode over recent months. The framework allows companies to build and market business apps for commercial use suited to the organization's needs.

 

Monday Apps currently includes 20 apps built by the company's programmers as well as around 100 other apps developed by monday.com clients and users.

 

Monday.com co-founder Roy Mann and Eran Zinman. Photo: Courtesy Monday.com co-founder Roy Mann and Eran Zinman. Photo: Courtesy

Ben Rosenfeld, product manager at monday.com, told Calcalist that currently the apps on the framework can only be shared between clients, with the ultimate goal being to set up a fully fledged marketplace. The terms of payment have yet to be finalized, but Rosenfeld said that monday.com doesn't intend to charge developers commission. "There are many ways to monetize the apps, for example, bringing in new clients to use their product. We aren't charging commission and right now that isn't in our plans as our aim is to give the clients more value. We want the income to reach the developers to help them develop more products," said Rosenfeld.

 

The apps developed and offered by monday.com are also free of charge, but some are only available as part of certain premium user subscriptions.

 

"Speaking as a developer, this is the dream!" said Roy Mann, co-founder and CEO of monday.com "The Framework eliminates any friction and heavy lifting from building an App and as a worker, knowing that any additional functionality or integration can be built on the monday.com platform is deeply empowering. We can't wait to see the different building blocks people will build and the different ways customers will use them."

 

Founded in 2014, monday.com has raised over $230 million to date based on a value of $2.7 billion, from investors including Sapphire Ventures, Hamilton Lane, HarbourVest Partners, Ion Asset Management, Vintage Investment Partners, Stripes Group, Insight Partners and Entrée Capital.

 

According to the company, it has over 100,000 paying clients in around 200 business verticals.