Lightico raises $13 million to accelerate adoption of customer interaction SaaS platform

The Israeli company equips B2C businesses with an easily customizable, and mobile-first platform that integrates seamlessly into existing workflows

Meir Orbach 16:0010.11.20
Lightico, the Israeli startup which develops digital customer interactions platforms, announced on Tuesday the completion of a $13 million investment round led by Oxx, with participation from Capital One Ventures and Harmony Partners. The round is aimed at accelerating adoption of its digital customer interaction platform and to recruit additional developers and salespeople. The new funding round brings the company's total amount raised to $27 million. Previous Lightico investors: lool Ventures, Crescendo Venture Partners, Mangrove Capital Partners, and Spinach Angels, also participated in the round.


Lightico was founded in 2015 by CEO Zviki Ben-Ishay, COO Omri Braun and CTO Justin Josh. The company employs 75 people and it has offices in Tel Aviv and New York. Lightico is planning on expanding its R&D center in Israel and hiring dozens of new developers in 2021.
Lightico CEO Zviki Ben-Ishay. Photo: Courtesy Lightico CEO Zviki Ben-Ishay. Photo: Courtesy


According to Lightico, traditional eSignature solutions are limited to B2B document management processes, operating as a disconnected point solution. Lightico equips B2C businesses with an easily customizable, and mobile-first platform that integrates seamlessly into existing workflows, and can complete entire customer journeys from end-to-end.


For example, bank loans and insurance claims can be processed quickly and securely using Lightico’s customer interaction platform. Lightico creates a virtual collaboration window between the business and their client. The client can then access the collaboration window easily and securely on their mobile device, where they can share and receive documents, and process eSignatures, payments, identification and verification (ID&V) and more.


Clients of the company include leading financial institutions, insurance providers, including companies like Capital One and GlaxoSmithKline.


“The hardships of the past several months have challenged us all but they have also been an incredible catalyst for digital transformation across industries,” said Zviki Ben-Ishay. “This investment isn’t just fuel for continued growth, but a strong vote of confidence in Lightico’s mobile-first platform and model that thrived during a challenging first half of 2020. We’re proud to have such incredible partners joining our mission of making business interactions simple and digital in a complex world.”