KMS Lighthouse acquires startup Reps AI

Reps AI is currently valued at $20 million and used by companies such as EasyJet and

Meir Orbach 16:0012.11.20
Knowledge management platform KMS Lighthouse has announced today that it will acquire Reps AI, a startup specializing in AI-driven agent assistance and employee assist technology. Calcalist estimated the amount to be roughly $20 million and will be transferred according to pre-set milestones. Reps AI is currently used by companies such as EasyJet, Yves Rocher, and


KMS Lighthouse helps businesses in a variety of industries reduce agent training and customer call times while also minimizing error rates. It employs 90 employees in Israel and the United States. The acquisition is set to increase their innovation and development efforts and all 10 of Reps AI staff will be joining their Tel Aviv office.

KMS Lighthouse’s, Sagi Eliyahu with Reps AI’s Boaz Omanuti and Shachar Grembek (left). Photo: Yossi Shachar KMS Lighthouse’s, Sagi Eliyahu with Reps AI’s Boaz Omanuti and Shachar Grembek (left). Photo: Yossi Shachar


“The acquisition of Reps AI will enable KMS Lighthouse to continue innovating and developing AI technology in its solutions,” said Sagi Eliyahu, CEO of KMS Lighthouse in a statement. “As our global customers seek ways to automate certain client communications, the unique Reps AI technology will help us provide seamless, AI-driven customer experiences coupled with knowledge management, all automated in a single platform.”


The coronavirus (Covid-19) crisis has changed the employment and service model for international companies. While employees are forced to adapt to remote work, organizations have an increasing need to find advanced knowledge management solutions.


Reps AI was founded in 2017 by Boaz Omanuti and Shachar Grembek to help employee experiences in real-time using AI. Omanuti expressed his excitement of joining the KMS Lighthouse team, citing the company’s growth, and Grembek added that the acquisition will “engender a unique solution” that will propel knowledge management and customer satisfaction.


KMS Lighthouse was founded in 2012 and provides a next-gen knowledge management solution for customers and agents. Its search technology, GetAnswer, helps improve engagement across sales and services channels and helps with chatbots, IVRs, and more.