SAP.iO and Publicis Sapient partner up for advanced marketing accelerator

The accelerator will take place virtually and help consumer engagement companies work on personalized marketing, product discovery, and more

James Spiro 10:1109.02.21

SAP.iO, an Israeli early-stage venture arm for multinational software powerhouse SAP, has announced a partnership with Publicis Sapient for a startup accelerator program based in Tel Aviv. The program, which will last 12 weeks, will focus on advanced marketing and commerce solutions helping new brands improve consumer engagement.


Publicis Sapient, part of advertising company Publicis and a SAP client, will work alongside SAP to identify startups across the world to participate in SAP.iO Foundry. The program will take place virtually and start in April 2021 after applications close and the startups are finalized. The deadline for companies to apply is February 26th.


Lior Weizman who leads SAP.iO Foundry in Israel (Left); Oded Lavie VP of Innovation, Publicis Israel. Photo: Efrat Saar Lior Weizman who leads SAP.iO Foundry in Israel (Left); Oded Lavie VP of Innovation, Publicis Israel. Photo: Efrat Saar


"For startup companies that develop relevant solutions, this is a unique opportunity to grow and go global," says Lior Weizman, who leads SAP.iO Foundry in Israel. "In addition to partnering with SAP and Publicis, which is a strategic achievement by itself, the startups that will participate in the program and the joint solutions developed in it will be introduced by SAP and Publicis to their joint clients, which include some of the largest brands in the world. The initial exposure will be to the major consumer product companies, where we identify a strong need to strengthen the relationship with the end consumers."


Oded Lavie, VP of Innovation and Value Creation at Publicis Israel, added: “When we started exploring a collaboration with SAP, we understood that our combined expertise in technology and business, as well as our network of clients across major industries, could be a significant springboard for startups. We are excited to help our mutual clients, which include some of the biggest companies in the world, implement innovative solutions that address concrete business challenges and deliver immediate value.”

The program is designed for enterprise software startups after seed or series A round in the areas of personalized marketing, product discovery, social engagement, improved segmentation, consumer experience, 1st party consumer insights, new business models for direct-to-consumer marketing, and innovative integration use cases with Emarsys - which is an omnichannel customer engagement platform and SAP’s latest acquisition. Selected startups will also be encouraged to form new partnerships and joint value propositions with SAP and Publicis solving issues that brands face when pivoting to e-commerce and marketing.


SAP.iO is the strategic business unit of SAP, to incubate innovation and explore new business models for SAP. SAP.IO Foundries are the global network of SAP’s accelerators and are located in Tel Aviv, Paris, San Francisco, Tokyo, and more. Publicis Sapient helps organizations become more digitally literate both in how they work and how they reach customers. It is the digital business transformation hub of Publicis Group, with more than 20,000 people in 53 offices around the world.