Frontegg raises $25 million led by Insight Partners
The Israeli startup’s platform allows companies to implement comprehensive user management that meets the necessary requirements for Product-Led Growth
16:2901.12.21
Israeli startup Frontegg, which has developed a user management platform for SaaS applications, announced on Wednesday a $25 million Series A funding round led by New York-based global venture capital and private equity firm Insight Partners, with participation from existing seed investors Pitango First and Global Founders Capital. This investment, which brings Frontegg’s total funding to $30 million, will support the company’s rapid growth as it scales its platform and accelerates global expansion, recruiting new employees in both Israel and the U.S.
![Sagi Rodin and Aviad Mizrachi. Photo: Frontegg Ltd. Sagi Rodin and Aviad Mizrachi. Photo: Frontegg Ltd.](https://pic1.calcalist.co.il/PicServer3/2020/10/14/1027602/1NL.jpg)
Frontegg was founded in 2019 by CEO Sagi Rodin and CTO Aviad Mizrachi. The startup’s platform allows companies to implement comprehensive user management that meets the necessary requirements for Product-Led Growth. The secure and scalable solution can be quickly integrated into any product with just a few lines of code, with support for all popular frontend and backend frameworks. Frontegg’s user management infrastructure is already used by dozens of fast-growing companies, including Materialize, Pay.com, Medigate, Talon Cyber Security and Hunters.AI.
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“I’ve seen firsthand how building out self-serve user management capabilities can divert critical engineering resources away from developing the core product, becoming an innovation blocker,” said Rodin.