Salesforce “is a platform for success” for entrepreneurs

Speaking ahead of Calcalist’s Innovation Week, Bar Israeli, Salesforce’s Strategic Advisor EMEA, discussed the ways the company can help entrepreneurs

James Spiro 17:1730.01.22



Many think of Salesforce as solely a CRM platform used by SMEs to help with their businesses. However, speaking at Calcalist’s Innovation Week conference, its Strategic Advisor EMEA, Bar Israeli, is ready to set the record straight about what the company can do to help the entrepreneurial ecosystem in Startup Nation.


“Salesforce is a massive technology platform, however, it is also a platform for success. When entrepreneurs join, they get an integrated offering that includes the same platform that Salesforces uses for its own development and growth, therefore they can grow at the same rate,” Israeli explained. One of the ways entrepreneurs can benefit from Salesforce is through its Business Builder Program, designed for early-stage B2B innovators.


She continued: “The revenue share model that we are offering the entrepreneur actually helps them within a few days develop their prototype faster and for free and with the resources we provide, they can accelerate learning and more than that they can focus on business objectives.” She cited OwnBackup and Xotigo as some success stories.


You can watch the entire exchange in the video above.