Ad-Blocking Startup Namogoo Raises $15 Million

Namogoo provides online businesses with a service that blocks unauthorized ads and distracting content from appearing on their websites

Ad-blocking SaaS startup Namogoo Technologies Ltd. announced on Tuesday the completion of a $15 million round B funding led by Hanaco Venture Capital, which is headed by Israeli-born venture capitalist Alon Lifshitz. Mr. Lifshitz will join the Namogoo board, the company said.

 

For daily updates, subscribe to our newsletter by clicking here.

 

Existing investors GreatPoint Ventures, Blumberg Capital, and Inimiti Capital also participated in the round. Namogoo has raised $29 million in funding to date.

 

Namogoo co-founders Chemi Katz and Ohad Greenshpan. Photo: Efrat Sa'ar

 

Namogoo provides online businesses with a service that blocks unauthorized ads and distracting content from appearing on their websites and disrupting customer experience and engagement. Founded in 2014 and headquartered in Ra’anana, in central Israel, the company opened a Boston office in 2017.

Related stories:

• Israeli Startup Uses Augmented Reality to Battle Hiring Biases
• Two Israeli Internet of Things Startups Aim to Reduce Industrial Maintenance Costs
• Muscle Meter for Cyclists Startup Watteam Raises $5 Million

Namogoo, which employs a team of 60, more than doubled its size in 2017, according to co-founder and CEO Chemi Katz. “This significant financing round enables us to further accelerate our expansion into new markets and verticals with solutions that positively impact site performance and give brands back control of the journey they’ve designed for their customers,” Mr. Katz said in a statement.

 

In a statement, Namogoo also said it would use the funds to accelerate the growth of a new product, Digital Insights, which analyzes third-party services running on publisher sites, providing full visibility into their impact on site performance.