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Facebook Buys Israeli Messaging Company Redkix

Redkix developed an email-integrated instant messaging app for the workplace

Hagar Ravet 16:2826.07.18

Facebook has bought Israeli messaging company Redkix, Inc., the company announced Thursday. Redkix did not disclose the terms.

Correction: A previous version of this article stated that a person familiar with the matter said the deal is valued at $100 million. Further sources have put the deal's worth south of $100 million, without giving further details.

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In a statement published on the company website, Redkix co-founders, brothers Oudi and Roy Antebi, said the company will join Facebook’s Workplace team. Redkix will wind down its own app, they said.

Redkix co-founders Oudi and Roy Antebi. Photo: Redkix

Founded in 2014, Redkix developed an email-integrated instant messaging app for the workplace. The company employs a team of 60. Prior to its acquisition, Redkix has raised $17 million in equity from investors including angel investor Oren Zeev, SGVC, and Salesforce Ventures, the venture arm of San Francisco-headquartered customer relation management powerhouse Salesforce.