Marketing Startup Yotpo Buys Incentive Marketing Company Swell Rewards

Marketing startup Yotpo Ltd. announced on Thursday it acquired Swell Rewards, a Boston-based e-commerce incentive marketing company. Yotpo did not disclose the financial terms of the deal.

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Swell Rewards’ co-founder and CEO Josh Enzer and co-founder and CTO James Peerless will join Yotpo to lead strategy and product development for incentive marketing, Yotpo said. 

Yotpo CEO Tomer Tagrin. Photo: Orel Cohen

Yotpo’s service allows brands and online retailers to manage and respond to different types of user-generated online content related to their products and services, including product reviews. Founded in 2011 in Tel Aviv and now headquartered in New York with additional offices in Utah and London, Yotpo employs around 300 people. The company has raised a total of $101 million in equity funding.

Following the acquisition, Yotpo said in a statement, brands will be able to manage reviews, visual marketing, consumer insights, rewards, and referrals from a single, tailored platform. “By acquiring Swell Rewards, Yotpo will be able to offer a one-stop destination for activating customer advocacy and brand loyalty,” Tomer Tagrin, Yotpo co-founder and CEO, said in a statement.