Bike and Scooter Sharing Company Lime to Enter Israel

Lime is looking to hire an operations manager that will lead the company’s entry into the Israeli market

Tofi Stoler 12:1517.09.18
San Mateo, California-headquartered smart-mobility company Lime is looking to enter the Israeli market. In a job listing posted last month on LinkedIn, the company announced it is looking to hire an operations manager to lead a team of between four and 20 people in Tel Aviv, that will work to introduce the company’s scooter and bike fleets to the local community.


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Founded in 2017 and incorporated as Neutron Holdings Inc., Lime offers dockless on-demand bicycles and scooters that can be unlocked and paid for through a mobile app. The service is available in dozens of cities across the U.S. and in several locations in Europe, including Paris, Berlin, and Madrid.


Lime e-scooters. Photo: Bloomberg Lime e-scooters. Photo: Bloomberg


According to Pitchbook data, Lime has raised $467.1 million to date from investors including Silicon Valley-based venture capital firm Andreessen Horowitz LLC, GV, the corporate venture capital arm of Google owner Alphabet Inc., and ride-sharing company Uber.

In Israel, Lime will face competition from Chinese bike-sharing company Beijing Mobike Technology Co. Ltd., Los Angeles-headquartered electric scooter-sharing company Bird Rides Inc., and several smaller local operators. In June, Beijing-based bike-sharing service Ofo discontinued its service in Israel after just two months of activity.


Update, September 20: Responding to Calcalist's request for comment, Lime's Israeli press representative declined to comment in an email sent Thursday.

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