Israeli Pharma Retailer Invests in Domestic Online Food Delivery Service
Israel-based drugstore chain Super-Pharm has invested in online supermarket startup Bring Bring
Israel-based drugstore chain Super-Pharm has invested in online supermarket startup Bring Bring Solutions, Ltd., the companies announced Sunday. Super-Pharm did not disclose the amount it invested but said it holds an option to own up to a 25% stake in Bring Bring.Founded in 2017, Bring Bring operates a digital store where customers can order groceries and other supermarket staples and get free delivery in up to four hours.
Founded in 1978 by businessman Leon Koffler, and headquartered in Herzliya, a town north of Tel Aviv, Super-Pharm operates hundreds of drugstores in Israel, Poland, and China.
Super-Pharm. Photo: Orel Cohen
Super-Pharm launched an online delivery service for its name brand drugstore earlier this year.
The company also partnered with Tel Aviv-based warehouse robotics startup CommonSense Robotics Ltd. to set up and operate an automated logistics center for future ecommerce operations.
In a statement, Super-Pharm CEO Nitzan Lavie said that one of the goals behind the investment is to increase usage of the chain’s credit-based membership card, LifeStyle. “Food is the most significant credit card expense,” he said. “We have been looking for a partner in food retail for years, so we can offer more to LifeStyle customers and increase use of the card.”