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Israeli Supermarket Chain Shufersal Wants to Go Cashier-Free

The company partnered with Tel Aviv-based startup Trigo Vision to implement no-checkout technologies in its 272 stores

Nurit Kadosh 11:0813.11.18

Tel Aviv-listed Shufersal Ltd., Israel's biggest supermarket chain, has partnered with Tel Aviv-based shopping automation startup Trigo Vision Ltd. to offer a no-checkout shopping experience within the chain’s 272 stores, the companies announced Tuesday.

 

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Founded in 2017, Trigo Vision uses in-store ceiling-mounted cameras to identify items picked up by customers, automatically charging them as they leave the store. The cost of implementing Trigo Vision’s system is estimated at NIS 50,000 (approximately $13,500) per store, according to a person familiar with the deal who spoke with Calcalist on condition of anonymity.

 

Shufersal CEO Itzik Abercohen. Photo: Amit Sha'al Shufersal CEO Itzik Abercohen. Photo: Amit Sha'al

 

In July, Trigo Vision raised $7 million in a seed funding round led by Tel Aviv and London-based Hetz Ventures and Vertex Ventures Israel.

 

 

 

Similar technologies are already in use around the world with Amazon’s Amazon Go—a checkout-free convenience store chain operating since 2016, with shops in Seattle, Chicago, and San Francisco—being the most prominent.
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