Daimler to Integrate Otonomo’s Data Collection Technology in Mercedes-Benz Connected Cars
As part of the collaboration, Mercedes-Benz customers will be offered customized services according to their use of the vehicle, including usage-based insurance policies and on-demand fueling or charging
Stuttgart-based automaker Daimler AG has partnered with Israel-based car data broker Otonomo Technologies Ltd., the latter announced Wednesday.In February, Otonomo announced a $3 million investment from NTT Docomo Ventures Inc., the venture capital arm of Japanese telecommunications company NTT, bringing its total equity funding raised to $43 million. Other investors in the company include auto parts maker Delphi Automotive PLC, Hearst Ventures, and Dell Technologies Capital.
As part of the collaboration, Daimler integrated Otonomo’s data gathering technology into Mercedes-Benz connected cars, to offer users customized services according to their use of the vehicle, including usage-based insurance policies and on-demand fueling or charging. The service has been available since mid-December.
Otonomo Co-Founder and President Avner Cohen. Photo: Amit Sha'al
Founded in 2015 and based in Herzliya, a town in the Tel Aviv metropolitan area, Otonomo develops ways to monetize data collected by smart cars, acting as a middleman between carmakers and third-party companies that offer automotive-related services.