Retail Analytics Company Trax Acquires Survey.Com

This is the company’s third acquisition since raising a $100 million funding round in July 2019

Adi Pick 18:0011.03.20
Israel-linked retail analytics company Trax Image Recognition, incorporated as Trax Technology Solutions Pte. Ltd., has acquired Boston-based retail intelligence startup, incorporated as BET Information Systems Inc., the former announced Wednesday. The financial details of the acquisition were not disclosed.


Headquartered in Singapore with global offices in Israel, Asia-Pacific, Europe, and the Americas, Trax offers retailers image recognition, computer vision, big data, and computer vision analytics tools to keep track of their stock and inventory. By using a system of sensors placed throughout a store, Trax can collect and digitize data in real-time. The company is working on an AR-based store navigation tool and a special-offer locator, CEO Yoel Bar-El said at a Calcalist conference in September. The company was founded by Israeli entrepreneurs Bar-El and Dror Feldheim in 2010. is Trax’s third acquisition since it raised a $100 million round in July 2019. The same month, the company acquired image recognition company Planorama, incorporated as CVDM Solutions SAS. In February, Trax acquired image recognition company Qopius Technology SAS.

Trax co-founders Joel Bar-El (left) and Dror Feldheim. Photo: PR Trax co-founders Joel Bar-El (left) and Dror Feldheim. Photo: PR