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“Rather than downsizing, we're actually hiring multiple new roles to grow this AI-focused team,” says DoorLoop’s VP of HR

Cyber startup Cyera raising hundreds of millions at over $6 billion valuation

F-35s, helicopters, and the Iron Dome: Israel’s military runs on US Aid - So why is Netanyahu dismissing it?

From $3.1 billion to $25 million: REE Automotive on the brink

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“We could roll out of bed and win market share”: Intel tries to sell the vision while delivering losses

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AI startup Noogata shuts down after raising $28 million

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The 50 most promising Israeli startups - 2025

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"We’re officially opening the 2025 tech IPO market": eToro CEO after $1.2B Nasdaq surge

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Check Point unveils massive Tel Aviv campus as part of long-term cybersecurity expansion

Trax

20 stories about Trax

מייסדי וויז, מימין לשמאל: רועי רזניק , עמי לוטבק , אסף רפפורט ו ינון קוסטיקה

Israel's biggest tech funding rounds of the first 25 years of the 21st century

Exploring the mega-deals that propelled Israel’s most promising startups to global prominence.

מרינה ביי סינגפור

"The most strategic country in the world": Singapore is doubling down on Israeli tech

29.12.24|Ariela Karmel

Singapore has emerged as an extremely attractive market for Israeli entrepreneurs in recent years, as tech relations between the two nations grow. Ambassador Ian Mak tells CTech that "the impetus for technological cooperation is greater than ever," as the island state increases its investment in Israel's tech ecosystem, offering robust support to attract Israeli business and foster cross-border collaboration in areas like cybersecurity, AI, and fintech.

מפגש מנטורים GROWTH - יואל בר אל מייסד ויור טראקס בשיחה עם ליעד אלידן מנכל Milestone

"Don't fall in love with ideas"

24.06.24|Maayan Manela

In a mentoring meeting as part of the Growth+ project by Calcalist and Poalim Tech, Joel Bar-El from Trax and Liad Elidan from Milestone discussed how to navigate crises and adapt companies to changing market conditions.

מימין יואל בר אל דרור פלדהיים חברת Trax טראקס טרקס

Unicorn Trax founders to retire from daily operations, retain board positions

30.05.24|Meir Orbach

“While this decision was not made lightly, we are thrilled to continue our journey with Trax as board members (in the same board capacity as today) while also focusing on innovative initiatives that have emerged amidst the current geopolitical challenges in Israel and our entrepreneurial passions,” wrote Joel Bar-El and Dror Feldheim, who founded the retail tech startup in 2010

שבוע החדשנות פאנל יום 2

"There is no slowdown in AI, especially Generative Tech"

11.01.23|Meir Orbach

Or Lenchner, CEO of Bright Data, was speaking on a panel with Joel Bar-El, executive chairman of Trax Retail, and Dr. Omri Allouche, head of research at Gong, with the three sharing how they utilize AI, how it optimizes processes, and discussed what the future holds for Generative Tech

מימין יואל בר אל דרור פלדהיים חברת Trax טראקס טרקס

Unicorn Trax embarks on another round of layoffs, parting with 8% of workforce

22.11.22|Meir Orbach

The Israeli company will be laying off another 70-80 employees after parting with over 100 workers in June

יואל בר אל יור ומייסד Trax

“There was a correction, but no one should be shedding tears for anyone in high-tech”

28.09.22|Maayan Manela

Retail analytics company Trax raised a $640 million Series E last year but still ended up laying off over 100 employees three months ago. Co-founder Joel Bar-El explains why

סופרמרקט קוסטקו אורלנדו פלורידה אינפלציה ארה"ב

Attention shoppers: Israeli startups putting the ‘AI’ in ‘retail’ management

30.08.22|Yonatan Sredni

To stay afloat in these challenging times, retailers must use every technological advantage at their disposal, especially artificial intelligence. With this in mind, CTech presents Israeli startups putting the ‘AI’ in retail

משרדי סייבריזן עובדים

Uni-cuts: Why even unicorns with plenty of cash are making significant cuts

21.06.22|Meir Orbach

Unicorns like Trax, Cybereason and OpenWeb, which raised hundreds of millions of dollars last year, have announced the layoff of dozens of workers in recent days. The reasons: maintaining the cash in their coffers, keeping the company’s investors calm and retaining talents

מימין יואל בר אל דרור פלדהיים חברת Trax טראקס טרקס

Retail analytics unicorn Trax to lay off over 100 employees

20.06.22|Meir Orbach

“We still have a lot of money in our account from last year’s funding round, but we are required to reach profitability faster than we had planned,” said Trax co-founder and Executive Chairman Joel Bar-El

מימין יואל בר אל דרור פלדהיים חברת Trax טראקס טרקס

Retail analytics Unicorn Trax targeting $3-3.5 billion Nasdaq IPO

08.02.22|Golan Hazani

Trax has been preparing for an IPO for over a year, securing $640 million in a Series E financing round in April of 2021

ועידת היוניקורנס Joel Bar El

Trax: “Technologies like Amazon Go will not succeed”

16.12.21|James Spiro

Speaking at the Unicorn Forum, Joel Bar-El, Co-Founder and Executive Chairman of Trax Retail talks about the revolution of shopping in a digital world

מימין יואל בר אל דרור פלדהיים חברת Trax טראקס טרקס

Israeli companies Stor.ai and Trax partner to simplify online orders for U.S. retailers

13.05.21|James Spiro

The partnership will provide grocers with access to Trax’s on-demand crowd marketplace

יואל בר מייסד חברת טראקס TRAX

$1 billion in a single day - Israeli tech sets new investment record

08.04.21|Meir Orbach

Around $500 million didn't go into company accounts, but rather to those of investors, employees, and executives via secondary deals

מימין יואל בר אל דרור פלדהיים חברת Trax טראקס טרקס

Israeli-founded Trax completes $640 million series E

07.04.21|Meir Orbach

Softbank and Blackrock lead the investment round that the company hopes will help make it a market leader

Yochai Zeid Big Tech 50

TASE-listed Big-Tech 50 invests $5.5 million in three mature startups

25.03.21|Hezi Sternlicht

The R&D partnership has invested in Outbrain, Trax and Kenshoo, marks a 33% increase in stock price since its February listing

יואל בר מייסד חברת טראקס TRAX

Trax planning to fire dozens of employees as preparations for $2 billion NYSE IPO gather steam

20.01.21|Meir Orbach

The Israeli retail analytics company is planning on going public in the first half of 2021, but first it will be cutting down its workforce both in Israel and abroad

Flora Bondici Trax

The pandemic has caused “growing mental and emotional exhaustion”, observes Trax HR head

While Trax wasn’t too impacted by Covid-19, its Chief People Officer, Flóra Bondici, noted the effect it had on its hundreds of employees’ mental health.

Brick and mortar shops are here to stay, says CEO of retail analytics company Trax

Joel Bar-El, co-founder and CEO of Trax believes the changes to our shopping habits, brought about by Covid-19, are just temporary

Israel-based Trax Lays Off 120 Workers in Wake of Covid-19 Hardships

03.05.20|Meir Orbach

CEO Joel Bar-El calls it a "sad day" for the retail analytics company that saw substantial growth in 2019