Israel’s Pixellot partners with SportsEngine, an NBC company, to provide video and data solutions for young athletes

Pixellot offers athletes, coaches, and families automated and affordable video capturing solutions to track player performance

James Spiro 17:0002.02.21

Israel-based Pixellot, which provides AI-automated sports production solutions, has expanded its partnership with NBC Sports Group company SportsEngine Inc. including a new solution dedicated to young people, Pixellot YOU.


Pixellot YOU was designed based on Pixellot’s solution which is already used by sports organizations and schools around the world. Its portable solution will help SportsEngine’s leagues, clubs, and teams record their games via a virtual camera operator and receive automated personal highlights for each player. Coaches will also be able to use the analysis tool to help with team performance.
Pixellot Air, a product as a result of the collaboration with Barcelona. Photo: Pixellot Pixellot Air, a product as a result of the collaboration with Barcelona. Photo: Pixellot


“We are thrilled to enter the youth market with the leader in youth sports technology. The youth sports experience can be life-changing for many youth athletes, and we want to help families and coaches capture every moment,” said David Shapiro, President of North America at Pixellot. “Bringing professional video tools to youth sports will enable coaches to improve team and player performance, help players build their highlight reels, and democratize the production of millions of youth sports events.”


“As the ‘home of youth sports’, our mission is to make youth sports a more rewarding experience for athletes, parents, volunteers, administrators, families, and fans,” added Brett MacKinnon, General Manager, SportsEngine. “We’re excited to expand our partnership with Pixellot to offer state-of-the-art video tools and capabilities to capture all the action and unforgettable moments that are part of the youth sports experience.”

According to market estimates, there are 3.5 million teams and the potential annual market is worth $2.5 billion. Of that, SportsEngine currently holds one-third of the market with 1.2 million teams, making them the largest player. SportsEngine will be the first major entity to offer Pixellot YOU, and its users will receive exclusive content including tips and tricks to maximize coaching times. To date, Pixellot has logged more than one million hours of play from 40,000 live games on 10,000 fields and venues.


Pixellott was founded in 2013 by Gal Oz and Miky Tamir, and Alon Weber currently serves as its CEO. The company has raised $82.3 million according to Crunchbase, and its solution is used by broadcasters, production companies, clubs, and universities around the world. SportsEngine, an NBC Sports Group company, provides sport management software to coaches, parents, athletes, and governing bodies.


Welcome to Pixellot You from Pixellot on Vimeo.