Frontegg appoints Shelly Fischer Egoz and Stav Aldaag to executive positions

Egoz will be the new VP People and Aldaag has joined as VP Product

James Spiro 16:0003.01.22
Frontegg, an enterprise platform for SaaS applications, announced today that it has appointed Shelly Fischer Egoz and Stav Aldaag to two executive positions at the company. Egoz will be joining as its VP of People and Aldaag has joined as VP Product. The company is hoping the appointments will help with its growth as it scales its platform and accelerates global expansion.


“We are excited to bring such talented and experienced individuals on board,” said Sagi Rodin, CEO and Co-Founder of Frontegg. “Their respective expertise will be a tremendous asset as Frontegg undergoes a rapid transformation from high performing startup to user management powerhouse. We pride ourselves in having a best-in-class product and an amazing team — with Shelly and Stav there is no doubt we are taking that to the next level”.
Shelly Fischer Egoz (left) and Stav Aldaag. Photo: Frontegg Shelly Fischer Egoz (left) and Stav Aldaag. Photo: Frontegg


Egoz is joining Frontegg and bringing with her more than 10 years of HR experience from companies like Payoneer, Deloitte, and Pelephone. Most recently, she served as VP of HR at BioCatch. As VP of People, she will focus on scaling Frontegg’s team while maintaining an environment of ‘growth, innovation, and organizational efficiency’.

Aldaav brings almost a decade of product experience and has worked at companies such as HP, Blue dot, and most recently Namogoo, where she served as VP of Product. She will oversee Frontegg’s product expansion and help optimize the platform to enhance the user experience.


Frontegg was founded in 2019 by Rodin and Aviad Mizrachi, who serves as CTO. To date, it has raised $30 million from investors such as Insight Partners, Pitango First, i3 Equity, and Global Founders Capital to help provide user management capabilities for modern applications. Its user management infrastructure, which can be integrated with just a few lines of code, is used by companies such as Materialize,, Medigate, Talon Cyber Security, and Hunters.AI.