NoTraffic expanding leadership team with ex-Amazon, Sapiens, and HERE executives

The new staff will help bolster NoTraffic leadership as the company, which specializes in urban mobility, capitalizes on its North American growth

CTech 12:2516.02.22
NoTraffic, a company that develops an Internet of Things (IoT) platform for urban mobility, announced the addition of three C-Level executives to accelerate the company’s growth in North America and Europe.

Norman Tutnauer will serve as Chief Business Officer. He is a retired Israeli Air Force pilot with 30 years of experience in telecommunications, enterprise, fintech and insurtech. Tutnauer served at TTI Telecom, and led large, multinational sales teams at Flash Networks, Pontis, Sapiens, and Atidot, with individual deal sizes of more than $50 million.

The appointees Negri (on right) and Tutnauer. Photo: Eitan Riklis and PR The appointees Negri (on right) and Tutnauer. Photo: Eitan Riklis and PR


Michalia Negri will serve as VP Global Partners & Data Monetization. She has over 20 years of experience in the telecom and media industries. Most recently, Negri served at HERE Technologies in San Francisco, where she spearheaded the development of a Partner organization. Earlier in her career Negri held senior business positions at Zed, AOL and Orange.


Orna Shalev will serve as VP R&D. For the past five years, she led software development for Amazon Prime Membership Management Experience, leading teams to build, scale, monitor, and optimize Amazon platforms. An accomplished technology leader with more than 20 years of experience, Shalev led R&D teams at Mercury Interactive (acquired by HP), SuperDerivatives, and Viggo, before relocating to Canada in 2016 to work for Amazon.


The NoTraffic platform fully digitizes urban intersections, detecting and identifying all types of road users – whether car, emergency vehicle, cyclist, or pedestrian, improving and optimizing urban mobility. The NoTraffic platform has been deployed in areas including Phoenix, Tucson, and Chandler, Arizona; Palo Alto, California; and in Texas and Pennsylvania, serving millions of vehicles per day, cutting time spent waiting in traffic, increasing safety, and improving traffic equity, all while reducing CO2 emissions.




“The added expertise to our leadership team that these new hires bring will help NoTraffic to scale operations as we continue to grow throughout North America and Europe,” said NoTraffic co-founder and CEO Tal Kreisler. “They all bring their depth of experience from global multinational companies that will help energize our entire organization to sustain our momentum and accelerate our continued growth in the market.”