B2B Marketing Intelligence Company CaliberMind Raises $3.2 Million in Seed
The Boulder, Colorado-headquartered company develops software that automatically coordinates, analyzes, and streamlines customer data from various sources
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“Unlike existing marketing data management and analytics solutions that are time-consuming, costly and require IT support, CaliberMind was built from the ground up to self-serve the modern B2B marketer,” CaliberMind's CEO Mr. Turner said in a statement. The software enables marketers to "quickly diagnose and fix core data gaps, develop a 360-degree view of target accounts, build refined campaign audiences and activate multi-channel campaigns,” he added.
CaliberMind will use the funding to accelerate its product development, its AI and machine learning capabilities, and to scale up its marketing sales activities, the company said in a statement.
CaliberMind also announced two new hires: Chris Nixon as vice president of marketing and Eric Westerkamp as vice president of sales.