11.02.25|Meir OrbachThe company uses predictive analytics to help businesses acquire and retain the most valuable customers.
03.12.24|Meir OrbachIn 2022, the company had already reduced its workforce as part of a merger with Signals Analytics. Before the latest layoffs, Skai employed about 550 people.
08.07.24|Maayan ManelaDespite the challenging economic environment, some high-tech companies are still growing and recruiting for non-tech positions such as marketing and sales. However, as efficiency becomes paramount, companies carefully consider each new hire. Today, there are more candidates than positions, making the competition for such roles tougher than ever.
29.05.24|Meir OrbachThe Israeli startup’s team has been reduced by around 50% since it started cutting jobs last year
08.04.24|Sophie ShulmanAbraham, one of the top coaches and marketing people in the world, who advises Microsoft and Toyota, says that "Israel needs to tell its story better and for that you need to build a strategy that appeals to emotion."
02.10.23|James Spiro “Today, more than ever, in the generative era where synthetic identities and bots have become almost automatic, there is a growing need to identify and authenticate users in the digital space,” said Keidar
07.09.23|CTechIn her previous role, Shalom served as a VP of Marketing for Israel Secondary Fund
16.05.23|Michael Matias and Betty ElbertThe advertising industry has experienced rapid evolutions in recent years, with new technological tools that optimize traditional methods on the one hand, and significant budget crises among brands on the other- the expectation from advertising agencies to provide fast results is increasing, which leads to the development of a more supervised and information-based relationship between advertising agencies and their clients.
20.04.23|James Spiro“Jolene will play a critical role in our growth and overall success, and I am thrilled to welcome her to our award-winning team,” said Co-founder and CEO Amir Haramaty
02.02.23|Assaf LuxembourgHow many times have you been offered 'consulting', 'advising', 'strategy', 'planning and 'opinions', or expertise in a specific field - while what you really needed was end-to-end operation, hands-on work, with responsibility and accountability?
13.10.22|Jenny DrezinJenny Drezin, VP of Communications at Practicum, shares insights after reading "Building a StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller
28.07.22|CTechIsraeli startup INCRMNTAL has raised an additional $4.1 million to help marketers measure the value of their marketing activities without the need for cookies and identifiers
06.07.22|Ronen Menipaz"If a crisis catches you by surprise, you'll probably need budget cuts to survive. But the first thing is to recognize the human tendency to make reckless decisions in times of fear," writes Ronen Menipaz, CEO of the startup group M51
05.07.22|James SpiroThe Israeli startup’s technology helps growth and marketing teams to acquire and retain high-value users for long-term profitability
17.06.22|CTechThe company is building a CLG ecosystem for customer-led marketers, sales, and product professionals
02.06.22|Ran Finkelstein“While TikTokers do not always write original content, they film, edit, and set up lighting. Those foundations lay the groundwork for the development of creative capabilities and participation in the creative industry in the future,” writes Ran Finkelstein of content agency Peach
29.05.22|Yaffa AbadiMarketing is not a pause button that you can switch on and off at your leisure, it is an engine that builds on momentum, writes Yaffa Abadi, F2 Venture Capital’s Content Manager
11.04.22|Nili Gur"In this all-digital world, with the right leadership, training, and technology, companies can create a more meaningful workplace to better attract, retain and nurture talent, from anywhere," writes Nili Gur of Salesforce
22.03.22|CTechThe Israeli startup’s platform measures the impact of all of a company’s marketing activities and provides insights to drive commercial success