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To Get People Off Phones, Tel Aviv Will Send Highschoolers to Hand Candy to Strangers

Tel Aviv’s city hall is launching a campaign to discourage use of mobile phones in public places

Lilach Baumer 16:0826.08.18

Ahead of the upcoming school year, Tel Aviv wants to decrease the use of mobile phones among parents, students, and the general public. The campaign was launched Sunday with a Facebook live stream, an Instagram hashtag and a plethora of billboards calling people to stay “out of the screen.”


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Among the tactics the city wants to implement are “mobile-less” restaurants, playgrounds and public events, complemented by a cheery cardboard collection box for convenient mobile depositary; mobile-less kindergartens, with the slogan “a hug without a phone”; and high schoolers who hand out candy on the streets to people who are not head-deep in their phones at that precise moment.


Tel Aviv. Photo: Shutterstock Tel Aviv. Photo: Shutterstock



The city also intends to hold educational activities for youth groups and in community centers on the subject, collaborate with nightlife venues, and print out a guide about human-phone relationships.




The campaign will commence in the upcoming year, said in a statement Shirley Rimon Bracha, head of the education department at Tel Aviv, adding that she hopes other municipalities will follow in Tel Aviv’s footsteps.

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