Israeli Drugstore Chain Super-Pharm Implements Sensor-Based Shelf Organization Technology

Israeli retail-tech startup WiseShelf integrates light sensors and cameras to continually monitor store shelves and update retailers in real-time when organization or restocking are in order

Meir Orbach 12:2727.01.20
Israel-based drugstore chain Super-Pharm has implemented shelf organization technologies developed by WiseShelf Ltd. in 14 of its stores, according to WiseShelf CEO Shalom Nakdimon. Super-Pharm is also among the investors in the Caesarea, Israel-based startup, which has raised $2.6 million to date.


WiseShelf’s system integrates light sensors and cameras that continually monitor what is happening on the shelf, providing retailers with information in real-time concerning the organization and the availability of certain products, Nakdimon said in an interview with Calcalist. The company is currently in negotiations with additional retailers in the U.S. and Europe, he added.


WiseShelf was founded in 2016 as part of the Israel-based Nielsen Innovate incubator by media measurement firm Nielsen Holdings PLC. WiseShelf’s major breakthrough came when it managed to make all of its products wireless and independent of outside power sources, Dov Yarkoni, CEO of Nielsen Innovate, said in an interview.


A Super-Pharm Store in Tel Aviv. Photo: Orel Cohen A Super-Pharm Store in Tel Aviv. Photo: Orel Cohen