Joy Ventures appoints Sophie Melnik Amitay as CMO-in-Residence

“I can’t think of a more powerful investment mission than improving wellbeing for all,” said Melnik

James Spiro 11:5729.06.21

Israeli VC Joy Ventures, which builds, funds, and supports companies developing products focussed on wellbeing, has announced the appointment of Sophie Melnik Amitay as its new CMO-in-Residence. Melnik  will bring more than 20 years of experience in international consumer marketing for tech companies.


"I am really excited to announce the next step of my journey as I join the talented team at Joy Ventures as CMO-in-Residence,” Melnik said. “I can’t think of a more powerful investment mission than improving wellbeing for all, and Joy’s commitment to accelerating this field matches the passion I feel for it. After 20 years leading marketing teams in the world of tech and consumer marketing, I jumped on the opportunity to work with purpose-driven entrepreneurs and help them realize innovative products that make a difference in people’s lives. I’m looking forward to bringing my insights and experience in building and scaling consumer brands to drive further growth for Joy Ventures and its portfolio companies.”


Sophie Melnik Amitay. Photo: David Garb Sophie Melnik Amitay. Photo: David Garb


Before joining Joy Ventures, Melnik led the global marketing strategy at Taboola and Outbrain and served as VP Strategy at international firms TBWA and JWT Bangkok. She is a Senior Lecturer at the Business School at The Hebrew University of Jerusalem and also the Co-Founder of G-CMO, a community for Israel’s top CMOs from global companies.

"We are thrilled to have Sophie join us as CMO-in-Residence and to expand our in-house portfolio company support team as Joy enters an exciting period of growth,” added Miri Polachek, the firm’s CEO. “Joy Ventures’ singular investment focus on consumer wellbeing has allowed us to cultivate and leverage deep domain expertise to help our founders across stages and add-value in the areas they need it most, from product development to go-to-market, people strategy, and more. Sophie has a deep well of experience and a proven record driving consumer marketing strategy and brand visibility at some of the most prestigious tech companies, making her an incredible asset for our founders. We’re excited that she’ll be applying her skills as a marketer and leader to help our companies shape their business strategies, amplify their stories, and accelerate success.”


Joy Ventures was founded in 2017 and has $50 million in managed assets. Its portfolio includes Zoog, Sanga, and Wisdo.