Glassbox appoints Gabriela Koren as Chief Revenue Officer

Koren will lead the company’s commercial efforts to accelerate enterprise growth in key vertical industries and new locations

CTech 10:1320.02.22
Glassbox, which offers an analytics platform for web and mobile applications, announced on Sunday its appointment of Gabriela (Gaby) Koren as its global Chief Revenue Officer. In her previous role, Koren served as Glassbox’s General Manager for the Americas region. Koren will be responsible for increasing revenue and market share in core and emerging markets while further optimizing operations.


Prior to joining Glassbox in 2019, Koren served as VP of Americas at Twiggle, an artificial intelligence platform that operated in online retail. Before that, Koren held executive sales positions and drove exponential growth at Panaya, Radvision, and NICE Systems.

Gabriela (Gaby) Koren of Glassbox. Photo: Glassbox Gabriela (Gaby) Koren of Glassbox. Photo: Glassbox


In 2021, Glassbox experienced triple-digit growth in new customer annual recurring revenue (ARR), and was recognized by G2 in its 2022 Best Software Awards. The company empowers organizations to create frictionless digital journeys for their customers through its digital experience analytics platform that works in real-time across mobile apps and the web to accelerate growth.


“In the last two years, Glassbox has experienced dramatic business growth, including key acquisitions and partnerships. Koren has been an integral part of this success. Her proven leadership abilities along with her experience in the digital experience market, working with some of the world’s biggest brands, will help us reach even greater heights,” commented Glassbox CEO Yaron Morgenstern on her appointment.




“Being a part of a high-growth SaaS (Software as a Service) company that is fundamentally changing the way people experience their digital world is an opportunity of a lifetime. I am proud of what we have achieved, but more excited about what is yet to come,” Koren said.