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AdTech

16 stories about AdTech

ClearPier acquires adtech startup PubPlus for $60 million
25.05.22|Meir OrbachThe Israeli company’s platform enables real-time analysis of content effectiveness and content optimization based on profitability and financial performance
Fyber's Journey: From the Israeli military to the front lines of global AdTech
03.05.21|Fyber in collaboration with LeumiTech USAComing to the US was a major step in Inneractive’s opportunity to scale. When it became Fyber - bigger and more globally diverse - the challenge became even greater
Kenshoo closing on purchase of Signals Analytics in marketing sector merger
08.11.20|Hagar RavetThe acquisition sees a merger of two veteran Israeli ad-tech players to offer a comprehensive data-extraction, analysis and placement solution for advertisers
Ad-Blocking Startup Namogoo Raises $40 Million
31.10.19|Hagar RavetNamogoo offers websites and online businesses a service that blocks unauthorized ads and distracting content that may disrupt customer experience and engagement
Content Distribution Company Outbrain Buys Ligatus
26.02.19|Hagar RavetGerman native advertising company Ligatus is a wholly owned subsidiary of German publisher Gruner + Jahr
IronSource Launches In-Ad Data Platform
24.07.18|CTechThe In-Ad Data Platform analyzes and provides aggregated data concerning how users engage with the advertisements
A GDPR Readiness Snapshot, Two Months Later
16.07.18|Zachi ZachTwo months later, it seems that many companies are still not prepared to handle the challenges and questions raised by GDPR legislation
Salesforce Buys Marketing Analytics Company Datorama for Over $800 Million
16.07.18|Meir OrbachSalesforce will pay over $800 million in cash for Datorama, according to two people familiar with the matter
A Spotlight on Israeli AdTech
29.06.18|Eze VidraAdTech has become a bit of a dirty word for venture capitalists, but Israel is still an advertising innovation hub, despite the challenges and limited funding
Ad Fraud Prevention Company Cheq Raises $5 Million
18.06.18|CTechCheq offers a cybersecurity platform that utilizes AI and natural language processing to analyze content and users and prevent unsafe brand placements and ad fraud
Content Recommendation Company Outbrain Buys Online Ad Optimization Startup
05.06.18|Hagar RavetIsraeli startup AdNgin offers tools designed to optimize the performance of online ads and sponsored content by creating a personalized user experience
Market Insight Company Origami Logic Raises $15 Million
30.01.18|Hagar RavetThe company lists Kellogg's, Procter & Gamble, and AB InBev as clients
With Taykey Acquisition, Innovid Hopes to Improve Video Ad Targeting
30.11.17|Meir OrbachAdvertisers want more data about online viewer engagement, Innovid says
Taptica Acquires Tremor Video's Demand-Side Business For $50 Million
09.08.17|Hagar Ravet The acquisition will help Taptica increase its presence in the U.S. market, the company said
Nielsen Buys Sport Marketing Startup vBrand
06.08.17|Meir OrbachvBrand automatically detects advertisers' logos in sports broadcasts, weighing factors impacting exposure such as duration, size, and image clarity.
Outbrain Buys Slovenia-based Startup Zemanta
27.07.17|Hagar RavetFounded in Israel in 2006, Outbrain is one of the two biggest players today in the domain of content recommendations

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