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Just Water

2 stories about Just Water
  • Just Goods CEO Ira Laufer. Photo: Orel Cohen

    By 2050, There Will Be More Plastic in the Ocean Than Fish, Says Sustainable Water CEO

    14.03.18|Hagar RavetIra Laufer is the CEO of Just Goods, a sustainable packaged water company owned by Hollywood star Will Smith and his 19-year-old son Jaden Smith

  • Just CEO Ira Laufer with founder Jaden Smith. Photo: Cesar Soto

    Smith Family Bottled Water Company Just Goods Reboots

    08.03.18|Tzipi SmilovitzThe company owned by Hollywood star Will Smith and his 19-year-old son Jaden Smith let go most of its 48 employees, remaining with only 16 employees, 11 of them working the manufacturing line

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