01.01.20|Roni DoriWhat goes on in the mind of a CEO who has gone from the top of the world to rock bottom? How to manage the hit to the image, why personal finances help absorb the blow, and how does one make a comeback
05.11.19|Tomer Ganon and Tzally GreenbergBirenbaum joined the board of the Israeli home cannabis growing device company in March, making a personal investment of $350,000. At the time, he was the star CEO who led SodaStream through its $3.2 billion PepsiCo buyout
06.10.19|Tomer GanonSodaStream’s former CEO Daniel Birnbaum is being investigated under suspicion of providing insider trading tips to a close acquaintance on three separate occasions, enabling her to make profits of around $55,000
03.10.19|Tomer GanonThirty-year-old student and former SodaStream employee Ayala Cohen allegedly used information she received from former CEO Daniel Birnbaum to make profits of around $55,000
26.09.19|Tomer GanonIsrael Securities Authority investigators are suspecting that the former employee thought to have received insider trading tips from former SodaStream CEO Daniel Birnbaum has deleted files from her phone during a home search
25.09.19|Sophie Shulman and Tomer GanonSodaStream’s former CEO came out a winner after the company’s $3.2 billion acquisition by PepsiCo last year. Now he is at the heart of an insider trading investigation, and the implications could be severe
15.07.19|Shir Reiter Birnbaum will continue as the company’s chairman, while deputy CEO Eyal Shohat will take over Birnbaum’s position
01.04.19|Lilach BaumerDaniel Birnbaum invested $550,000 in the home cannabis farming device maker in mid-March, when he joined the startup’s board of directors
12.03.19|Tzally GreenbergCannabis farming startup Seedo announced Tuesday that the CEO of the PepsiCo-owned water carbonation company will be joining its board