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16:00 Unibeam secures $6 million in Seed to expand SIM-based authentication technology
15:13 Check Point's Gil Shwed reflects on stepping down: “I may regret not doing it earlier”
14:54 French New (tech) Wave: The country’s foray into high-tech is cementing Macron’s legacy
14:50 NimBio unveils AI-powered Inflammometer to predict IBD flares before they strike

Plus972

4 stories about Plus972

Is 2023 the year of “CMO-as-a-Service”?
02.02.23|Assaf LuxembourgHow many times have you been offered 'consulting', 'advising', 'strategy', 'planning and 'opinions', or expertise in a specific field - while what you really needed was end-to-end operation, hands-on work, with responsibility and accountability?
CTech's Book Review: Lessons from an Israeli startup journey.
04.04.22|Assaf LuxembourgAssaf Luxembourg, partner at Plus972 creative agency, shares insights from the book ‘’Exit’’ by Naftali Bennett.
The behavioral journey from startups to companies
12.09.21|Assaf Luxembourg“We’re not a small startup” and “Look, it’s a startup” are two phrases that cannot be used together. If founders and executives want their organizations to be perceived by the market as serious companies, it’s not just about branding. It’s about reputation. And it starts with behavioral values
Don’t be a startup in the “startup business”
25.04.21|Assaf LuxembourgYou’re a startup. You’ve got a great idea and a working prototype. You need to raise money. You’re perfecting your pitch. You’re mapping investors, attending startup events, applying to accelerators… But you might just be wasting time and killing your company. Here’s why

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CTech 24/7

Plus972

Is 2023 the year of “CMO-as-a-Service”?

CTech's Book Review: Lessons from an Israeli startup journey.

The behavioral journey from startups to companies

Don’t be a startup in the “startup business”