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PR

4 stories about PR
Joshua Burgin Upwind Amazon

Ex-Amazon employee criticizes silence on colleague’s Hamas capture, Amazon defends approach

16.07.24|James Spiro
Sasha Trufanov has been held hostage by Hamas since October 7. “Our focus remains on supporting all efforts to bring Sasha home safely, and continuing to ensure his family is supported during this difficult time,” Amazon said in response. “All of a sudden people rediscover ‘institutional neutrality’,” says former colleague Joshua Burgin. 
Rachel Glaser United

Tech PR community fills the vacuum

07.11.23|Michael Matias, Yaffa Abadi
Rachel Glaser tells of how her fellow PR professionals united to ensure journalists had what they needed to tell our story as accurately as possible
מיטל לוי טל אקסטרה מיינד

Shirbit's crisis is a reminder for organizations of the importance of transparency and honesty

08.12.20|Meital Levi Tal
"The rules of the game have changed dramatically over the past decade. This is a lesson learned by companies that tried to hide information, faults and unfit products," writes Meital Levi Tal
אביגיל לוין Datos Health

Your First Press Release: A DIY Guide

03.08.18|Avigail Levine
A public announcement is a good opportunity to generate news coverage, to reach potential customers and even to attract top talent. Avigail Levine, former head of marketing and community at venture capital firm Aleph, shares her tips for making a successful announcement