RTL Backs Israel-based Mobile VR Company

The entertainment company led an investment round of $15 million in Israel-based startup Inception, a company developing 360º video apps

Meir Orbach 16:0103.08.17

Luxembourg-based entertainment company RTL led an funding round of $15 million fot Israel-based startup Inception, a company developing 360º video apps, the companies said in an announcement Tuesday.



Founded in 2016, Inception develops apps that enable users to view 360º videos on headsets and virtual reality gear including Facebook’s Oculus Rift, Samsung Gear, HTC Vive and Sony PlayStation VR.




Inception CEO Benny Arbel Inception CEO Benny Arbel



RTL is seeking to augment its video offerings with virtual reality experiences, said Christos Schizas, a business development executive at RTL, in the announcement.


“We see clear potential for synergies with our existing portfolio of content production, multi-platform networks and advertising solutions,” said Mr. Schizas in the announcement.


Australian media and casino magnate James Packer also participated in Inception’s funding round, the company said in its announcement. The chairman of casino operator Crown Resorts, Mr. Packer is considered a personal friend of Israeli Prime Minister Benjamin Netanyahu and his family.



According to a report by Israeli broadcaster Channel 2, Mr. Packer agreed in June to be questioned by Israeli police in relation to a corruption investigation looking into lavish gifts allegedly given to the Israeli prime minister and his family by Mr. Packer and other businessmen.

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