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Online Bra Retailer Brayola Raises $2.5 Million

Brayola uses a smart algorithm and an ever growing database to suggest personalized bra recommendations to shoppers

Hagar Ravet 10:5514.08.17

New York-based online lingerie retailer Brayola raised $2.5 Million during recent series A funding, the company said in an press release Thursday.

 

 

Brayola uses a smart algorithm and an ever growing database to suggest personalized bra recommendations to shoppers. It offers bras by over a hundred brands available for purchase on its website. The company says it has a return rate of less than 10 percent, compared to the 30 percent return rate typical to traditional lingerie companies.

 

 

 

Brayola founder Orit Hashay Brayola founder Orit Hashay

 

 

In 2016 the company’s revenue totaled $10 million, and it expects a revenue of $27 million by the end of 2017, the company said.

Founded by Israeli-born entrepreneur Orit Hashay in 2012, Brayola has raised $6.45 million to date.

 

 

Focused on fashion technology, New York-based venture capital HDS Capital is among the investors in Brayola’s current round. Other investors include Shahar (“Dave”) Waiser and Roi More, founders of taxi-hailing company Gett.

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