Market Insight Company Origami Logic Raises $15 Million
The company lists Kellogg's, Procter & Gamble, and AB InBev as clients
Market insight company Origami Logic announced Tuesday the closing of a $15.2 million funding round. Israel-based Viola Ventures co-led the round with Los-Angeles-based Saban Ventures, the venture arm of Saban Group, with participation from existing investors.
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Established in 2012 and headquartered in Mountain View, California, Origami Logic provides market performance and market insight analytics to brands including Kellogg's, Procter & Gamble Co., beverage and brewing company Anheuser-Busch InBev SA/NV, and British distiller Diageo PLC. The company employs around 70 people according to LinkedIn data.
“As businesses transform to digital and mobile-first, hardly a week goes by without a chief marketing officer or a large brand responding in the media to issues related to media transparency and how their advertising spend is performing,” stated Origami Logic CEO and Co-Founder Opher Kahane. "The Origami platform has been deployed to solve these core business transformation issues."
“We see a huge market opportunity for solutions offered by Origami Logic, and we strongly believe the company can lead this multi-billion dollar category in the next few years," said Daniel Cohen, General Partner at Viola Ventures, in a statement.
“Brands are clearly requiring increased transparency, as return-on-marketing-spend becomes a key performance metric,” said Barak Pridor, managing partner at Saban Ventures, in a statement.
Origami Logic intends to use the funding to expand its marketing and sales efforts and to expand its existing machine learning and analytics capabilities, the company said in a statement.