Gambling Software Developer GAN Opens Tel Aviv Marketing Agency
Headed by Meir Deutsch, a former executive at gambling company William Hill, the agency will provide digital user acquisition and retention services to GAN
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The agency will cater for selected GAN clients, providing digital user acquisition and retention services, the company said in a statement.
Israel is home to a large number of online gambling operators and technology providers. London-listed Playtech PLC and 888 Holdings PLC were both founded in Israel, and both have extensive development operations in the country. William Hill, GVC Holdings PLC and NeoGames S.A.R.L. have marketing operations in Israel.
Prior to William Hill, Mr. Deutsch held senior positions at Israeli grown messaging service ICQ and Israel-based modular mobile phones developer Modu Inc., a high-profile company that shut down after burning through over $100 million in funding.