Pod-to-Meal Startup Wants to Fight Food Waste, Unsatisfying Meals
Doron Marco, co-founder of Israeli meal pod company Genie, spoke at Calcalist’s Food Industry and Tech conference in Tel Aviv
The company develops smart ovens which perform a sequence of actions such as heating, cooling, microwaving, and steaming to cook pre-made meal pods in minutes. Genie also markets the meal pods, made from freeze-dried fresh ingredients without preservatives, artificial flavorings, colorings, or additives.
Marco said that Genie, which was founded in 2014, is operating two production lines in Israel and a third in Chicago, with the combined manufacturing capacity of around 30 million meal capsules a year. The company has recently begun marketing its smart oven and meal pods in the U.S. and Australia.