04.02.20|Sophie ShulmanIn July 2019, Eyal Shohat replaced Daniel Birnbaum as the CEO of Pepsi Co-owned SodaStream. Two months later, Shohat called PepsiCo’s management to break the news that the legendary former CEO was being investigated for insider trading violations
15.07.19|Shir Reiter Birnbaum will continue as the company’s chairman, while deputy CEO Eyal Shohat will take over Birnbaum’s position