Or Liban.

The future of finance is here: Why AI is the key to unlocking value in fintech

“The integration of AI in fintech has already begun to reshape the financial industry, and Israel's role in this transformation cannot be understated,” writes Or Liban, Head of Israel and the Middle East, at Airwallex

In recent years, the financial industry has witnessed a significant transformation with the integration of artificial intelligence (AI). These technological developments are opening new avenues to explore the growing use of AI in the world of fintech and its potential to revolutionize the financial services sector across the world. With Israel emerging as a global leader in AI innovation, the country is poised to play a pivotal role in shaping the future of finance.
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אור ליבן מנכ"ל Airwallex ישראל והמזרח התיכון
אור ליבן מנכ"ל Airwallex ישראל והמזרח התיכון
Or Liban.
(Photo: Eyal Toueg)
Benefits of AI in fintech
According to Precedence Research, the global AI market size in 2022 was valued at $454.12 billion and is projected to reach $2,575.16 billion in 2032 - a CAGR of 19 percent from 2023 to 2032.
The adoption of AI in fintech has brought forth a plethora of benefits - from trading to fraud and KYC assessments to chatbot assistance, AI is quickly becoming a key part of the financial services sector. Firstly, AI algorithms can analyze vast amounts of financial data with unrivaled speed and accuracy, enabling financial institutions to make data-driven decisions efficiently. Secondly, AI-powered chatbots and virtual assistants have improved customer experiences by providing personalized and real-time support with just a few clicks of a button. Lastly, AI has also led to reduced operational costs, as tasks that were previously performed manually can now be automated, freeing up time and resources for employees.
Challenges of AI in fintech
While the benefits of AI in fintech are substantial, there are several challenges that need to be addressed. One of the key challenges lies in the technical complexity of implementing AI systems into existing financial infrastructures. Additionally, regulatory hurdles must be navigated to ensure compliance and data security are top of mind for businesses. Striking the right balance between AI automation and maintaining a human touch is crucial. For example, automated chatbots can be enhanced with human oversight to ensure accurate and empathetic customer interactions. Another challenge for AI adoption is around trust. In order for AI to become an integral part of the financial services sector, there needs to be an inherent amount of transparency for how AI will be used. This level of transparency will not only help build trust with end users but also ensure widespread adoption.
Examples of AI in fintech
Israel has been at the forefront of AI innovation in the fintech sector. Several Israeli startups like Trullion, ThetaRay, and Lama AI, have developed cutting-edge AI solutions serving the financial industry. For example, Lama AI offers an AI-powered lending exchange that increases companies' accessibility to financial solutions.
From fraud detection algorithms that can identify suspicious patterns in real time to robo-advisors that provide personalized investment advice, companies across the globe are revolutionizing the way financial services are delivered. These AI-powered solutions have not only improved efficiency but also enhanced customer trust and satisfaction.
Future of AI in fintech
The potential of AI to reshape the financial industry is immense. As advancements in AI continue, we can expect to see even more sophisticated and intelligent financial systems. Israel, with its thriving startup ecosystem and AI expertise, is well-positioned to lead this revolution. Generative AI (GenAI), where AI systems learn and evolve independently, holds great promise for the future. Predictions suggest that within the next couple of years, GenAI could enable hyper-personalized financial services, predictive risk analysis, and enhanced fraud prevention.
The integration of AI in fintech has already begun to reshape the financial industry, and Israel's role in this transformation cannot be understated. With its rich pool of AI talent, robust startup ecosystem, and supportive government initiatives, Israel has the potential to become a global hub for AI-driven fintech innovation.
As we embrace the future, it is essential to strike a balance between AI automation and human oversight to ensure ethical and responsible AI adoption. By harnessing the power of AI, Israel can unlock new avenues of growth and prosperity within the financial sector.
Or Liban is the Head of Israel and the Middle East at Airwallex