CTech NY Conference Yarom Vadish

"El Al is financing the flights of hostage family members abroad"

Yarom Vadish, EVP Sales and Tourism of El Al and Chairman of Sundor, spoke to CTech at Calcalist’s Mind the Tech conference in New York about El Al’s role as Israel’s national carrier.

Yarom Vadish.
(Credit: Tomeriko)

“There’s no tourism at the moment. There’s no tourism coming into Israel,” says El Al EVP Sales and Tourism and Sundor Chairman Yarom Vadish to CTech at Calcalist’s Mind the Tech conference in New York. “There is what we call ‘Jewish tourism.’ It’s a different kind of tourism. Jews in America for example who have families in Israel are looking to come.”
Sundor is a sister company and subsidiary of El Al, focusing on short flights to the Mediterranean from Israel and caters mainly to the Israeli market.
In the absence of tourism, Vadish says that El Al has been active in trying to support the families of hostages who have been flying around the world to raise awareness about their loved ones. “El Al is the national carrier of the State of Israel. In Israel there are two air forces: the civilian air force which is El Al and the military air force,” says Vadish.
“Our job as the national carrier of Israel - and this is more important than resorts and anything else - is to help those in need. We adopted into our company the families of the hostages and we are bankrolling many of their flights abroad in order to help them bring their families home and to help Israel bring the hostages back home.”
You can watch the full interview in the video above.