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Unleashing potential: A collective call to support Israeli startups

Here’s what’s “truly crucial to the state of Israeli tech”, according to Battery Ventures

“GenAI will take Microsoft, the economy in Israel, and society to a new level.”

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Israeli Billionaire Hires Black Cube to Spy on Former Partner Company Vale

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Wiz shareholders finalizing secondary deals worth hundreds of millions of dollars

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Bill Ackman: "Israel needs support more than ever and I can help"

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Cyber decacorn Wiz in advanced negotiation to acquire Lacework for $150-200 million

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Guardians of innovation: The rise of Israel’s civilian defense-tech

Nir Eyal

6 stories about Nir Eyal

Nir Eyal Podcast

Nir Eyal: "If you don't master your internal triggers, they will master you."

In a conversation with Noa Eshed and Ronen Menipaz on the podcast Real Life Superpowers, American-Israeli author Nir Eyal discusses behavioral design and his best-selling books.

Kids' Video Game Obsession Isn’t Really About Video Games. It's About Unmet Psychological Needs

10.08.18|Andrew Kinch and Nir Eyal

Many parents are concerned with their child’s seemingly obsessive video game play. Fortnite, the most recent gaming phenomenon, has taken the world by storm and has parents asking whether the shooter game is okay for kids. While the short answer is yes, there’s more to the story

טלפון סלולרי תוכנת ריגול מובייל משפטיפ

The Real Reason Apple and Google Want You to Use Your Phone Less

07.06.18|Nir Eyal

It may seem against their interests, but Apple and Google know that helping users reduce their smartphone usage is good for their businesses

סילבסטר 2012 סידני

Peak-End Rule: Why You Make Terrible Life Choices

04.05.18|Nir Eyal

The peak-end rule says we don’t remember experiences accurately. Rather, we tend to recall the highlights and how things end

קזינו סינגפור הימורים

Infinite Scrolling Keeps Web Users At the Edge of Their Seats

13.04.18|Nir Eyal

Author Nir Eyal explores why web interface switched from clicking to infinite scrolling and how this change affects our brains

כסף שטרות 500 יורו 500 euro

The Real Reason “Stupid” Startups Raise So Much Money

09.04.18|Nir Eyal

Our instinct to classify innovation as either important or frivolous is why many are left aghast when previously dismissed companies reveal extremely high valuations and investment rounds