Faireez tale: WeissBeerger founders launch housekeeping startup for residential buildings
Faireez tale: WeissBeerger founders launch housekeeping startup for residential buildings
Omer Agiv, Ori Fingerer, Gil Kaplan and Idan Goren, who sold their previous startup to Anheuser-Busch InBev in 2018 for $80 million, founded Faireez, an application where you can order a "fairy" who will clean your house. The company raised almost $3 million from angels and funds and entered the American market in September
The entrepreneurs behind big data company WeissBeerger, which was sold to the Anheuser-Busch InBev (AB InBev) in 2018 for about $80 million, have established a new startup named Faireez. The new company focuses on providing a solution for cleaning and housekeeping chores in apartments in residential buildings.
Faireez was founded by Omer Agiv (CEO), Ori Fingerer (CBO), Gil Kaplan (CTO) and Idan Goren (COO). The previous company they sold, WeissBeerger, developed systems connected to the pipes and the various systems of beer and soft drink manufacturers, as well as in bars and restaurants and anywhere that serves soft drinks and beer. The system transmits a series of data to the restaurant or bar owner and the various manufacturers.
Faireez aims to transfer the housekeeping model from the hotel sector to high-rise residential buildings. This saves the tenants the need to perform cleaning tasks and tidy up the house themselves and the hassles of finding a legal, insured cleaner who has undergone training, thus saving time, avoiding frequent turnover of cleaning workers and more.
Faireez has developed an application where you can order a "fairy"" who is in the building 100% of their time. The tenants can order a "fairy" based on an assignment and not by hours and thus the service is actually available for a much larger audience because there is no minimum number of hours that requires an increased budget. For example: ordering a maid once a day just to wash the dishes or tidy up the house. Faireez’s model is based on subscriptions (SaaS) and not a one-time order.
Faireez, which raised almost $3 million from angels and leading funds such as: Gigi Levy, Hetz Ventures, Secret-Chord, IN Venture, Longevity Venture Partners and more, began its journey in Tel Aviv but last September entered the American market through partnerships with some of the leading real estate companies in the American market.
