CTalkCar purchasing in Israel is about to change - here’s how.
Car purchasing in Israel is about to change - here’s how.
Eran Wolf, Founder and CEO of Direct Finance, spoke to CTech about his game-changing tech for car purchases in Israel.
“Direct Finance is the lead financial company in Israel dealing with consumer loans, mainly car loans, and mortgages,” explained its CEO Eran Wolf. “We are going to launch a marketplace because actually searching for a car is a very exhausting process because the customer will spend around 16 hours in a digital process before making the last move, the purchase itself, in the physical car dealership.”
Direct Finance’s marketplace offers a one-stop shop designed to simplify the process of buying a car. The platform connects buyers and sellers in the automotive industry, providing a seamless experience that is tailored and adapts itself to each individual. The platform brings together content sites (auto.co.il), supply-side sites (Carwiz), pricing sites, bidding sites (carbid), and car history sites (Carstory), and preapproved fully digital loans (interjack).
“It is a brand new thing in Israel and we haven’t seen it as we do it worldwide,” Wolf added. “We are going to launch it at the beginning of 2024. It is a complicated process because the most important thing is the ability to react in real-time and to analyze all the data in real-time… which is not very easy and we see many companies have many difficulties in this process.”
You can watch the entire exchange in the video above.