Boarding Pass
Israel’s ProScout has cracked greenhouse spraying. Now it’s ready to go global.
The company has secured a total of $830,000 to help revolutionize greenhouse farming by using AI and computer vision to collect real-time data and generate actionable insights for growers.
“Currently, there is no single way or method to measure the spraying process in greenhouses from beginning to end,” said Omer Alon, Co-Founder and CEO at ProScout. “No farmer today has the tools to plan and actually monitor the process. Since these are super toxic materials whose use is regulated by authorities, there is a real need to know what is happening on the ground in real-time. Did the plants receive the appropriate amount with even distribution and uniformity, and how much did each plant receive?”
After a conversation with a family friend, Alon decided to establish ProScout. Using an AI-powered, computer vision solution, farmers can now turn existing greenhouse sprayers into smart machines that collect real-time data and generate actionable insights for growers. Founded in 2024, the company recently secured $830,000 in funding and signed an agreement with Degania Sprayers, one of Israel's biggest and a worldwide known greenhouse sprayer manufacturers.
According to ProScout, every piece of equipment that leaves their factory has its system already installed. Across Israel, there are more than 30 devices already in operation and the company is preparing to launch a commercial product in the next year.
“Our solution allows farmers to receive all the information about the spraying process, thereby saving on pesticides, reducing costs, and saving valuable labor time and their health,” he added.
You can learn more about the company below:
Company Name: ProScout
Sector: Agritech
Product/Service description: ProScout is revolutionizing greenhouse farming with an AI-powered, computer vision solution that makes pesticide spraying transparent, measurable, and efficient. Our plug-and-play device attaches to existing greenhouse sprayers, turning them into smart machines that collect real-time data, monitor spray quality, and generate actionable insights for growers. By revealing what was sprayed, where, and how well, it empowers farmers to reduce chemical use, meet evolving regulations, and grow safer, healthier crops. With global food demand rising and pesticide rules tightening, ProScout helps build a world where every spray is optimized, traceable, and aligned with food safety and ESG goals.
Because when it comes to food security, every spray counts.
Founder Bios:
Omer Alon, Co-Founder & CEO: Leads the company’s strategy, fundraising, international growth, and Business Development. With almost a decade of experience in operations, sales, and business development across Israel and Europe, he brings deep commercial insight and relentless drive.
Ziv Drucker, Co-Founder & COO: Leads operations and sales with a sharp understanding of farmers’ needs and a rare talent for building lasting relationships. A graduate in Entrepreneurship and Business Administration, Ziv works closely with growers on the ground to ensure the product delivers maximum value.
Ronen Rayten, Co-Founder & CTO: With over 30 years of high-tech leadership, including two exits and an IPO, Ronen is a proven expert in AI and computer vision. He leads ProScout’s technological innovation, bringing his R&D experience to the product.
Eric Tammam, CPO: Eric leads the product roadmap and design at Proscout with over 20 years of experience in bringing complex technologies from concept to fruition. Previous roles include CEO and VP R&D positions at numerous technology companies.
Year of Founding: Oct. 2024
Last Investment Round: $830,000
Last Investment Stage: Pre-Seed
Date of Last Investment: May 2025
Total investment to date: $830,000
Investors: 2
Current number of employees: 4
Open positions: N/A
How was the idea born?
The idea was born when a friend of my father, a greenhouse farmer, approached me asking for help to find a solution to a problem that was bothering him. He told me about the current spraying process in his greenhouses. This process is identical for all greenhouse growers in the world today and is performed in a completely "blind" manner. He wanted me to help him measure the spraying quality in his greenhouses because he didn't know what was happening during the process. He wanted to know if the proposed plan was the most accurate, if the plan had even been completed, if the distribution was even among all plants, if the worker spraying actually covered all the plants, and if the amount of material used was sufficient or if more or less was needed.
What is the need for the product?
It turned out that the problem he presented to me is a global problem affecting all farmers, no matter where they grow. Currently, there is no single way or method to measure the spraying process in greenhouses from beginning to end. No farmer today has the tools to plan and actually monitor the process. Since these are super toxic materials whose use is regulated by authorities, there is a real need to know what is happening on the ground in real-time. Did the plants receive the appropriate amount with even distribution and uniformity, and how much did each plant receive?
Why is this important?
Because we are talking about food, and this is a super sensitive area. There is a real need to know if the produce contains only the required amount of pesticides. This is because pesticides are toxic to humans, and if farmers exceed a certain quota, we are the ones who eat the produce. Conversely, if they spray too little, the plant is damaged by pests or diseases, and then there is no yield. Our solution allows farmers to receive all the information about the spraying process, thereby saving on pesticides, reducing costs, and saving valuable labor time and their health.
How is it changing the market?
Greenhouse farming is a field that has been growing exceptionally in recent years worldwide due to global warming, which brings drastic climate changes and makes it difficult for farmers to grow produce outdoors. Additionally, the growth in the world's population requires an equal growth in food production to feed all of us.
Unlike similar problems in open fields that were solved years ago, due to its rapid growth, there are new challenges that have not yet been addressed in greenhouse agriculture. We are the first in the world to approach solving this specific problem in the field of greenhouse cultivation. Our goal is to bring our product to every farmer and every sprayer manufacturer in the world. Our tool turns any low-tech sprayer into high-tech, enabling farmers to make data-driven decisions instead of guesswork. We are here to change and move forward the world of greenhouse agriculture towards more precise, data-driven, and smart farming.
How big is the market for the product, and who are its main customers?
Every farmer with a greenhouse in the world who currently owns a mechanical sprayer can use our product starting today. We aim to reach every farmer and every sprayer manufacturer in the world. We believe that in the future, we will be able to reach every sprayer and every greenhouse owner, regardless of their size or location in the world. As part of our go-to-market strategy, we approach sprayer manufacturers and offer to install our device on their equipment already at the factory. This allows them to bring groundbreaking innovation to the field.
We signed an agreement with Degania Sprayers, one of Israel's biggest and a worldwide known greenhouse sprayer manufacturer. Today, every piece of equipment that leaves their factory has our system installed on it.
Does the product exist already? If not, at what stage is it ,and when is it expected to hit the market?
Our product is installed on approximately 30 units across Israel, with active paying customers. Currently, the product has completed the MVP stage and has moved to the Alpha stage, which includes a user-friendly interface for farmers on mobile devices and computers, daily reports on actual spraying, including the quality of pesticide distribution. We plan to launch a commercial product one year from now.
Who are the main competitors in this sector, and how big are they?
Our current competitors are agritech companies like Fieldin, AgZen, and DriftSense. However, I must put these competitors with an asterisk because they are all solutions in the field of spraying, but none of them operate in greenhouses. We are the only ones in the world dealing with this field.
What is the added value that the founders bring to the company and the product?
I'm Omer Alon, and for the past decade, I've been involved in operations, sales, and business development in Israel and Europe. As the CEO of the company, I am responsible for fundraising, business development, and our international connections.
Alongside me is Ronen Rayten, our CTO, who has 30 years of experience in senior technology leadership roles across the high-tech industry, from startups to global companies. His track record includes two major exits and an IPO. Ronen specializes in AI, with a particular focus on computer vision.
Also with us is Ziv Drucker as COO & Head of Sales, whom I met at university, where we studied Entrepreneurship and Business Administration together. He is the most talented salesperson I have ever met. He maintains direct contact with the field, frequently visits farmers, enriches our product with real knowledge, and improves it according to customer demands and desires.
Recently, we also brought on board Erik Tammam as our Head of Product. Erik brings many years of experience leading startups and has joined us in recent months to help shape and guide our product vision. Our real advantage is that we come from the outside, without "market noise" – we look at problems differently, ask questions that people within the field don't ask, and offer solutions that haven't been thought of until now.
What will the money coming in from the round be used for?
We received a non-dilutive pre-seed grant of $425,000 from the Israel Innovation Authority and an additional $310,000 from a private investor and NatureGrowth. We are looking for $130,000 to close this round. The money will be used to accelerate our market presence and deployment of 70 Active Units. We are looking to start an International Expansion, targeting Spain as our first international market. We will also move forward with our Mass Production Preparation, finalizing product development for broader market reach.
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