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Johny Srouji weighs leaving Apple, raising stakes for the Israeli executive who built its silicon program

Greece approves $750M rocket deal with Elbit amid negotiations for $3.5B Israeli air-defense systems

Intel VP: “We’re just not going to accept subpar products”

Intel’s decision to keep NEX signals stability for Israel’s 350 networking staff

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“Other countries have air-defense systems, but Israel’s are better”: Arrow 3 lands in Germany as Israel pursues new mega deals

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Nice puts Actimize up for sale at a $1.5-2 billion price tag

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Zafran raises $60 million and doubles valuation as it chooses independence over takeover offers

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Israeli drone startup Heven hits $1 billion valuation in $100 million round led by IonQ

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Cybereason founders' 7AI raises record $130 million Series A in breakneck rise

AMP Agency

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Sascha Lock: "Brands will be very fluid and flexible with their budgets this year"

16.05.23|Michael Matias and Betty Elbert

The advertising industry has experienced rapid evolutions in recent years, with new technological tools that optimize traditional methods on the one hand, and significant budget crises among brands on the other- the expectation from advertising agencies to provide fast results is increasing, which leads to the development of a more supervised and information-based relationship between advertising agencies and their clients.