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"The competition in gaming is not only against other games, but for players’ time, attention and wallets"
24.11.25
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Maayan Manela
Keren Ran, Director of Gaming and Applications at Google Israel, added at the Calcalist gaming conference that "We see that users are downloading fewer games, but when they do play, they spend more money and have more screen time, and that gives us greater ability to direct them."