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Plus972

4 stories about Plus972
אסף לוקסמבורג Plus972

Is 2023 the year of “CMO-as-a-Service”?

02.02.23|Assaf Luxembourg
How many times have you been offered 'consulting', 'advising', 'strategy', 'planning and 'opinions', or expertise in a specific field - while what you really needed was end-to-end operation, hands-on work, with responsibility and accountability?
Assaf Luxembourg BiblioTech

CTech's Book Review: Lessons from an Israeli startup journey.

04.04.22|Assaf Luxembourg
Assaf Luxembourg, partner at Plus972 creative agency, shares insights from the book ‘’Exit’’ by Naftali Bennett.
אסף לוקסמבורג Plus972

The behavioral journey from startups to companies

12.09.21|Assaf Luxembourg
“We’re not a small startup” and “Look, it’s a startup” are two phrases that cannot be used together. If founders and executives want their organizations to be perceived by the market as serious companies, it’s not just about branding. It’s about reputation. And it starts with behavioral values
אסף לוקסמבורג Plus972

Don’t be a startup in the “startup business”

25.04.21|Assaf Luxembourg
You’re a startup. You’ve got a great idea and a working prototype. You need to raise money. You’re perfecting your pitch. You’re mapping investors, attending startup events, applying to accelerators… But you might just be wasting time and killing your company. Here’s why