Partnerize acquires Israeli startup Konnecto in all-cash transaction
The partnership automation platform says the deal aligns with its goal to triple global category spend over the next three years.
Global partnership automation platform Partnerize has acquired Israeli AI-powered affiliate marketing startup, Konnecto.
“While we are not disclosing the deal terms, we can confirm that it was an all-cash transaction,” a Konnecto representative told CTech. They also noted that following its Series A, the company has raised $23 million to date.
Konnecto-AI offers solutions designed to amplify partnership management, with its technology enabling brands to identify partner opportunities by analyzing vast datasets.
The acquisition signifies Partnerize’s expansion into Israel, with the company citing the addition of Konnecto’s engineering and data science talent as a key accelerator to its aim of driving a threefold increase in global category spend over the next three years.
"Joining Partnerize is a monumental opportunity to realize our collective vision at an accelerated pace," said Co-Founder & CEO of Konnecto, Erez Nahom.
"We’ve always championed the transformative power of data in shaping partnership strategies. Together, we are unleashing an indispensable, AI-first solution designed to cement the strategic preeminence of partnerships, central to brand growth as any other major marketing channel, by building upon Partnerize's strong existing foundation to pioneer new advancements."
The integration of Konnecto’s technology is already underway, with initial pioneering features slated for release in the coming months.
The company hopes that bringing Konnecto into the fold will help create an “intelligence-driven chapter for the partnership channel,” removing legacy limitations and cementing partnerships as a cornerstone of the modern marketing mix.
"This acquisition marks a pivotal step in accelerating our evolution beyond the SaaS platform era, where workflow automation and performance measurement redefined affiliate marketing, toward an AI–powered future," said Matt Gilbert, CEO of Partnerize.
"Konnecto brings the DNA to fuel our AI-native vision – powering strategy, boosting performance, and securing our position as the category’s innovation leader."
The suite of targeted partner performance recommendations includes advanced partner discovery capabilities, AI-powered insights, competitive intelligence, predictive fraud and risk scoring, clickstream measurement, and expanded reporting capabilities.
